Meet up at the historic Alabama Theatre for the official start of the 2024 Main Street Now Conference! Hear inspiring welcome remarks from the City of Birmingham’s Mayor Randall Woodfin and state leaders, Main Street Alabama representatives, Birmingham’s Poet Laureate Salaam Green, and Erin Barnes, Main Street America’s new President & CEO, that will energize you for three action-packed days of education session, mobile workshops, and special events. Plus, celebrate the 2024 Great American Main Street Award winners.

Make sure to arrive a few minutes early to locate and secure a seat with peers from your state, region, or coordinating program delegation, and experience a spectacular musical performance on Big Bertha, the Mighty Wurlitzer Theatre Organ! View the seating chart here >

Opening Plenary is sponsored by Regions Bank.

2024 Great American Main Street Award is sponsored by The Hartford Insurance Group.

Getting there: The Alabama Theatre is located 6 blocks (approximately 1 mile) from the Birmingham Jefferson Convention Complex. Transportation will not be provided; volunteers will be available to guide attendees who opt to walk.