Meet us in The Magic City

Join commercial district revitalization leaders from across the country for three days of insightful education sessions, unique special events, immersive mobile workshops, and memorable experiences in Birmingham, the Magic City.

Whether you come from a downtown in a small town or a city-based commercial corridor, the Main Street Now Conference offers time-tested approaches, new techniques, and opportunities to exchange ideas designed to help your team address pressing issues impacting your community.

Four women stand shoulder-to-shoulder, smiling while posing for a group photo at the Main Street Now 2023 Welcome Reception.

Registration Rates

Early Bird (by March 11*): $465 Member | $635 Non-Member
Regular (by April 26*): $565 Member | $735 Non-Member
On-Site: $775 Member, Non-Member
One Day: $399
Student: $200
Civic Leader: $199


Conference Merch

Printed on soft, lightweight, and pre-shrunk cotton/poly blend, the official 2024 Main Street Now Conference t-shirt is available in unisex sizing and features a tribute to iconic BHAM landmarks, sites, and points of interest, plus conference activities that you can only experience in the Magic City. Conference t-shirts are available for pre-sale during Early Bird registration. A limited supply of shirts will also be available at the Main Street America booth in the Expo Hall.

Pre-sales end on March 11.
Add yours to your registration today!


Main Street Now 2024 conference t-shirt (back) preview: The words "BHAM" with "Magic City" overlaid are positioned across the top. Below, a cutout of the Vulcan Statue (on left) and a list of conference activities and Birmingham sites (on right).
Aerial view of the downtown Birmingham skyline at dusk.


Conference sessions will take place at the Birmingham Jefferson Convention Complex, located in the heart of downtown Birmingham.

Accommodations for conference attendees are available at the Sheraton Birmingham and Westin Birmingham hotels. Click the button below to learn more about hotel amenities, group rates, and booking reservations.


About Main Street Now

The Main Street Now Conference is a one-of-a-kind event, providing attendees with an opportunity to convene and learn about the innovative methods and practices that make the Main Street Approach™ one of the most powerful economic development tools in the nation. It is hosted by Main Street America, a nonprofit organization leading the movement committed to strengthening communities through preservation-based economic development in older and historic downtowns and neighborhood commercial districts. Learn more >


Logos for Main Street Now 2024 co-hosts, from left to right: Main Street America, Main Street Alabama, Alabama Tourism.


Logos for Main Street Now 2024 sponsors, from left to right: Regions Bank, The Hartford Insurance Group.