Plan Your Conference Experience
It's never to early to start planning your trip to Birmingham, Alabama, for Main Street Now 2024. Check out the unique conference experiences, plus local dining, points of interest, and entertainment that the Magic City has to offer.
Get the Mobile App
Download the Main Street Now 2024 mobile app to:
- View the full conference schedule and add sessions to your personal agenda
- Meet session speakers and connect with fellow attendees
- Bookmark your favorite sessions, speakers, sponsors, and attendees
- Read about can't miss events and keynote speakers
- Check out venues, restaurants, and visitor guides
- and more!
Then, launch the app and search for "Main Street Now 2024" to load the conference app. Login using your registration email and password.
Need troubleshooting help? Check out the Mobile App Frequently Asked Questions here >
Watch: Webinar for Attendees
Our informational webinar for conference attendees is available on-demand. Learn more about what to expect at the conference, from details about venues and onsite check-in to agenda highlights and the mobile app. Plus, get insider tips about the weather forecast, places to visit, things to do, and more!
Click the button below to get started.
Registration is required. Enter passcode: msnow2024!
Conference T-Shirt
Printed on soft, lightweight, and pre-shrunk cotton/poly blend, the official 2024 Main Street Now Conference t-shirt is available in unisex sizing and features a tribute to iconic BHAM landmarks, sites, and points of interest, plus conference activities that you can only experience in the Magic City.
Pre-sales ended on March 11.
A limited supply of shirts will be available at the Main Street America booth in the Expo Hall.
Conference Bookstore
The conference bookstore will be managed by Little Professor, an independent community bookstore with locations at Pepper Place Market in Birmingham as well as a new location in Homewood. Meet the staff, pick up titles that can help you professionally, and find good reads for leisure time.
Explore Birmingham
Main Street Now 2024 Map
Check out the Main Street Now 2024 map to learn more about conference venues and Birmingham's local dining, indie retail, points of interest, landmarks, and entertainment spots. Keep reading for an invitation to visit the Birmingham Civil Rights Institute and links to visitor guides.
Map tips: Click the "expand/collapse" icon in the upper left corner to view or hide layers.
Visitor Guides & Business Directories
Food & Beverage Guides
Unique Experiences & Places
Birmingham Civil Rights Institute
Open Tuesday - Saturday, 10:00 a.m. - 5:00 p.m.
520 16th St N
Admission: $25
Add a visit to the Birmingham Civil Rights Institute to your personal itinerary. Explore the institute that keeps the legacy of the American Civil Rights Movement alive and experience immersive exhibitions that document the rise of the Movement and the succession of events that it bore around the nation: the 1955 arrest of Rosa Parks on a Montgomery bus, James Meredith’s 1962 admission to the University of Mississippi, the violence in Birmingham’s streets and churches in 1963, and more. In a re-creation of his jail cell, step behind the bars from which Dr. Martin Luther King Jr., penned "Letter from a Birmingham Jail."
