Meet us in The Magic City

Join commercial district revitalization leaders from across the country for three days of insightful education sessions, unique special events, immersive mobile workshops, and memorable experiences in Birmingham, the Magic City.

Whether you come from a downtown in a small town or a city-based commercial corridor, the Main Street Now Conference offers time-tested approaches, new techniques, and opportunities to exchange ideas designed to help your team address pressing issues impacting your community.

Four women stand shoulder-to-shoulder, smiling while posing for a group photo at the Main Street Now 2023 Welcome Reception.

Registration Rates

Early Bird (by March 11*): $465 Member | $635 Non-Member
Regular (by April 26*): $565 Member | $735 Non-Member
Onsite: $775 Member, Non-Member
One Day: $399
Student: $200
Civic Leader: $199


Get the Mobile App

  • View the full conference schedule and add sessions to your personal agenda
  • Meet session speakers and connect with fellow attendees
  • Bookmark your favorite sessions, speakers, sponsors, and attendees
  • Read about can't miss events and keynote speakers
  • Check out venues, restaurants, and visitor guides
  • and more!

Then, launch the app and search for "Main Street Now 2024" to load the conference app. Login using your registration email and password.

Explore the Full Schedule on Your Desktop

See sessions and activities by day, filter by session type, meet session speakers, access a printer-friendly version of schedule, and add activities to your calendar. Check out the full schedule here >

Aerial view of the downtown Birmingham skyline at dusk.


Conference sessions will take place at the Birmingham Jefferson Convention Complex, located in the heart of downtown Birmingham.

Accommodations for conference attendees are available at the Sheraton Birmingham and Westin Birmingham hotels. Click the button below to learn more about hotel amenities, group rates, and booking reservations.


About Main Street Now

The Main Street Now Conference is a one-of-a-kind event, providing attendees with an opportunity to convene and learn about the innovative methods and practices that make the Main Street Approach™ one of the most powerful economic development tools in the nation. It is hosted by Main Street America, a nonprofit organization leading the movement committed to strengthening communities through preservation-based economic development in older and historic downtowns and neighborhood commercial districts. Learn more >


Logos for Main Street Now 2024 co-hosts, from left to right: Main Street America, Main Street Alabama, Alabama Tourism.


Logos for Main Street Now 2024 sponsors, from left to right: Regions Bank, The Hartford Insurance Group.