Anniversaries offer opportunities to invest in improvements and create an inclusive welcoming experience for residents and visitors. As preparations for the 2026 Route 66 Centennial gear up, learn how Oklahoma’s Main Street Center is finding creative ways to breathe new life into Oklahoma’s Route 66 communities. Hear how the National Trust for Historic Preservation’s Preserve Route 66 Initiative is supporting Route 66 sites telling a more inclusive story, as well as supporting a diverse range of Route 66 legacy businesses. Whether preparing for the Route 66 Centennial or looking for new ideas to capitalize on a significant milestone, this session is for you.