Name
Numbers + Stories + Distribution = Successful Study
Date
Wednesday, May 8, 2024
Time
11:00 AM - 12:15 PM
Location Name
East N
Description

Main Street Alabama commissioned an analysis to evaluate and put into context Main Street numbers from the last ten years, including net new jobs, net new businesses, public and private sector investment, etc. However, it is about more than just numbers! We visited six districts to determine the "how and why" behind the numbers, and then used innovative marketing strategies to share our findings.

Track
Making the Case, Reimagining Local Spaces & Economies
Mary Helmer Wirth Donovan Rypkema
Session Type
75-Minute Classroom Session
Session Materials
CEU
AICP