Diverse representation among business owners plays a critical role in creating inclusive downtown districts. This session explores methods for recruiting business owners of color to majority-white downtown areas and equipping entrepreneurs of color with capital and support to successfully operate a business. Learn how a downtown development organization serving a medium-sized city with a 54% African American population created a loan program that invests in women and BIPOC borrowers. This session highlights the benefits of Community Development Financial Institutions as tools for inclusive place management and how downtown development organizations can incorporate lending, training, and promotional programs into their work.