Vibrant Main Streets can take time and patience–to create a shared vision, to overcome infrastructure hurdles, and to curate a pipeline of businesses interested in filing those storefronts. Emerging research shows that the appetite for business ownership is strong in rural communities, but they are falling through the cracks of traditional economic development strategies. Join us to learn what these aspiring business owners want and how to implement micro-economic development strategies that engage and support them at the earliest stages, thereby creating a pipeline of viable businesses to grow into your Main Street and beyond.