A Main Street Outside of Downtown? How to Tell When This is a Good Idea
Tuesday, May 7, 2024
11:15 AM - 12:00 PM
Location Name
Forum B

Increasingly the Main Street model is being applied to commercial corridors beyond traditional downtown environments. The results are often impressive. This session will explore Main Street America’s latest perspective on the unique challenges and opportunities in creating new Main Street programs in larger cities or in other untraditional locations. In addition, we will share a rubric, developed by JS&A, that lays out specific criteria that we feel is essential to support an urban Main Street program and starts a discussion about how we can adapt the approach to guide decision making across the country.

Welcoming & Belonging, Big City Focus, Design for All
Jon Stover
Session Type
45-Minute Crash Course