Like the nation’s trail system, our Main Streets are meant to welcome you in—but not everyone feels included. Trail, walking, and biking infrastructure is leveraged to create more connections to Main Streets nationwide. We can learn from those practitioners how to intentionally engage an audience that reflects the country’s rich diversity and build a culture of welcoming. Join Rails to Trails Conservancy for a discussion with iHeart radio and social media content creators rooted in real-world examples about what it takes to create an authentic, inclusive marketing strategy that welcomes, connects and energizes.