Many rural and small-town leaders have successfully led downtown revitalization strategies to strengthen local assets and cultivate downtowns as regional economic hubs. Even with their successes, research from Brookings and Main Street America identified that many downtowns still face challenges in ensuring revitalization benefits reach all residents of a community—regardless of race, age, gender, immigration status, and tenure of residence. This session will discuss practical lessons from a community-centered economic inclusion initiative designed to promote inclusive commercial corridor revitalization outcomes in three diverse towns—including those with new immigrant populations, long-standing racial and economic divides, and challenges retaining young residents.