What Smartphone Location Data Means for Main Street
Wednesday, May 8, 2024
9:00 AM - 9:45 AM
Location Name
East O

Mobile location data provides powerful insights into the behavior of visitors to Main Street districts: Who is visiting? When are they coming and how long are they staying? How does Main Street programming really impact visitation patterns? In this session, we will introduce this type of data and quickly showcase a few quick applications of the information for Main Street, focusing on its potential for bolstering our understanding Main Street districts' market profiles, the demographic diversity of district visitors, and the impacts of events and other Main Street programming.

Digital Promotion, Reimagining Local Spaces & Economies
Session Type
45-Minute Crash Course