Main Street 101s
Sunday, May 5, 2024
12:00 PM - 4:00 PM
Location Name
East N

Training is essential to your success as a Main Street manager. Members of the Main Street America Program Services team will provide an overview of the Main Street Approach, highlighting the importance of engaging the community in revitalization planning, developing a set of district-specific strategies, implemented through work across the Four Points, and tracking and communicating meaningful impact measures.


  • 12:00 – 12:20pm          Welcome and General Introduction to Main Street By: Norma Ramírez de Miess, VP Field Services – Downtowns.
  • 12:20 – 1:10pm             Organization 101 By: Jackie Swihart, Program Officer and Marcela Uribe, Program Officer
  • 1:10 – 2:00pm               Economic Vitality 101 By: Joi Cuartero Austin, Senior Program Officer.                                    
  • 2:00 – 2:10pm               Break
  • 2:10 – 3:00pm               Promotion 101 By: Kathy LaPlante, Sr. Director of Coordinating Programs and Jonathan Stone, Program Officer.
  • 3:00 – 3:50pm               Design 101 By: Lisa Mullings Thompson, Senior Program Officer.
  • 3:50 – 4:00pm               Q&As & Thanks By: Field Services Team
Core Concepts
Joi Austin Lisa Thompson Marcela Uribe Kathy La Plante
Session Type
Special Training
Session Materials

Main Street Foundations Videos: